Navigating the world of skincare can feel overwhelming with countless products promising glowing, healthy skin. Among the many options, two popular products that often confuse are serums and toners. If you’ve ever wondered whether to include a serum or toner in your skincare routine, or how they differ, this guide is for you.
Understanding the unique roles serums and toners play can simplify your skincare regimen and help you make informed choices tailored to your skin’s needs. Let’s dive into what makes each product special, how to use them, and how to decide whether you need a serum or toner, or both.
What is a Toner?
Toners are liquid skincare products designed to be applied after cleansing your face. They usually come in plastic bottles, sometimes with spray applicators or meant to be applied using a cotton pad.
Purpose and Benefits of Toner
Toners primarily work to balance your skin’s pH, remove residual impurities left behind after cleansing, and prepare your skin to absorb subsequent products better. Depending on the formulation, toners may serve different purposes:
- Astringent Toners: These contain ingredients that temporarily tighten pores and reduce oiliness. While they can make your skin appear smoother and firmer, they may also dry out the skin and cause it to produce more oil in response, potentially creating an endless cycle of oiliness.
- Acid Toners: These contain mild exfoliants like glycolic acid or alpha hydroxy acids (AHAs), like the one from Beauty of Joseon, that gently remove dead skin cells. Acid toners help prevent flaky, dull skin and are especially beneficial for those with dry patches.
- Hydrating Toners: Formulated with ingredients like hyaluronic acid and floral extracts, these toners leave moisture behind and are ideal for combination, dry, or normal skin types.
Key Takeaway:
Toners refresh, hydrate, and cleanse the top layer of your skin. They work on the surface to balance and prepare your skin, but they don’t penetrate deeply to alter skin health from within.
What is a Serum?
Serums are lightweight, potent skincare concentrates packed with active ingredients formulated to penetrate deeply into the skin. They target specific skin concerns like aging, dark spots, dehydration, and inflammation.
Purpose and Benefits of Serum
Because serums contain highly concentrated ingredients, even a few drops can deliver powerful benefits:
- Deep Hydration: Serums supply intense moisture, plumping the skin and combating dryness.
- Targeted Treatment: Ingredients like vitamin C, retinol, and niacinamide help reduce wrinkles, fade dark spots, and soothe inflammation.
- Skin Health Improvement: Serums work beneath the skin’s surface, supporting cell turnover and enhancing overall skin vitality.
Key Takeaway:
Serums address skin issues from the inside out, delivering nourishment deep into the epidermis. They offer more substantial and long-lasting benefits compared to toners.
Serum or Toner: How Do They Differ?
When deciding between serum and toner, understanding their distinct textures, functions, and benefits is crucial.
Aspect | Toner | Serum |
Texture | Thin, watery liquid | Lightweight gel or watery consistency |
Application | After cleansing, before serum | After toner, before moisturizer |
Main Function | Balances pH, removes residual impurities | Delivers concentrated active ingredients |
Skin Concerns Addressed | Hydration, pore tightening, and exfoliation | Wrinkles, dark spots, fine lines, and hydration |
Depth of Action | Surface-level | Penetrates deeper layers |
Packaging | Larger bottles | Small bottles, often with droppers |
Why This Matters
Using both a toner and a serum in the right order can maximize your skincare routine’s effectiveness. Toner prepares and refreshes the skin surface, allowing your serum to penetrate better and work more efficiently.

Do You Need a Serum or Toner?
One of the most common questions in skincare is: Do I need a serum or toner? The answer depends on your skin type, concerns, and goals.
When to Use Toner
- If your skin is oily or acne-prone, a toner (especially an astringent or acid toner) can help control excess oil and exfoliate dead skin.
- For dry or combination skin, a hydrating toner can provide an extra boost of moisture.
- Toners are helpful if you want to ensure all traces of dirt, makeup, or cleanser residue are removed before applying serum or moisturizer.
- Some men use fragrance-free, alcohol-free toners as a soothing alternative to aftershave, avoiding irritation and razor burn.
When to Use Serum
- If you want to target specific skin concerns such as fine lines, wrinkles, uneven skin tone, dark spots, or dullness, serums are your best bet.
- Serums are essential for deep hydration and nourishing the skin with potent active ingredients.
- If you prefer a simple routine that delivers significant results, a multifunctional serum can simplify your regimen.
Can You Skip One?
- Yes. If you’re pressed for time or want to keep your routine minimal, cleansing, serum, moisturizer, and sunscreen are the must-dos.
- Toners can be optional, especially if your cleanser is well-balanced and suits your skin type.
You can also use serum without toner as long as your skin is properly cleansed.
How to Use Serum and Toner Together
If you choose to use both, the order and timing are important:
- Cleanse your face thoroughly.
- Apply toner immediately after cleansing to balance pH and prep the skin.
- Let the toner absorb or evaporate fully. If your face feels wet, gently pat it dry with a towel.
- Apply your serum using a few drops, spreading evenly.
- Follow with your moisturizer to lock in hydration.
There’s no need to wait long between toner and serum application — serums absorb better on slightly damp skin.
Which Should You Choose? Serum or Toner?
If you must choose one, serums generally provide more targeted and long-lasting benefits for your skin’s health. They address multiple skin concerns from within and are highly effective even in small amounts.
Toners are valuable for cleansing, balancing, and refreshing the skin surface but offer limited benefits beyond that.
For best results, using both in your routine can complement each other: toner creates the perfect canvas, and serum delivers the powerful treatment.
Choosing the Right Serum or Toner for You
When selecting a serum or toner, look for formulations tailored to your skin type and concerns.
- For toners, choose:
- Astringent types for oily, acne-prone skin.
- Acid toners for exfoliation and dullness.
- Hydrating toners for dry or sensitive skin.
- Astringent types for oily, acne-prone skin.
- For serums, opt for multifunctional products with ingredients like:
- Vitamin C for brightening and dark spots.
- Retinol or niacinamide for anti-aging.
- Hyaluronic acid for hydration.
- Botanical extracts for soothing and nourishing.
- Vitamin C for brightening and dark spots.
Many natural and clean beauty brands offer serums and toners free from harmful chemicals, making them ideal for sensitive skin.

Final Thoughts on Serum or Toner
Understanding the difference between serum and toner empowers you to create a skincare routine that’s effective yet simple.
- Toners work on the skin’s surface to cleanse, hydrate, and balance pH.
Serums penetrate deeply to target specific skin concerns and boost skin health.
Choosing serum or toner isn’t a matter of which is better, but which fits your personal skincare goals. Incorporating both can optimize your routine, but using a serum alone after cleansing will provide the most noticeable improvements for your skin.
If you’re looking for a straightforward, effective skincare routine, start with a gentle cleanser, add a targeted serum tailored to your needs, and finish with a moisturizer and SPF. Toners can be added for extra refreshment and balance, especially if your skin tends toward oiliness or dryness.